I love marketing. But I hate it as well.
When marketing brings people to a buying decision, and helps to overcome some of their concerns, then its great….as long as the product itself is of high quality. When the product is a load of rubbish, however, marketing really should be ashamed of itself.
One triumph of marketing in the food industry is canola oil. Sounds healthy doesn’t it? Well, its not.
Canola oil is actually derived from rapeseed oil, but for obvious reasons the name was changed. Its pretty disgusting stuff to be honest with you – its a horrible greeny colour when in its natural form, and contains high quantities of erucic acid, which can contribute to heart disease.
In order to make it marketable and sellable, the manufacturers remove this erucic acid. Then they bleach it, they deodorise it, and regum it using a variety of nasty chemicals such a hexane, which is a chemical solvent.
Fred Pescatore, MD, author of “The Hamptons Diet” and former medical director of the Atkins Center, says “The canola oil found on supermarket shelves has been refined, heated, and damaged beyond repair”. Refining and processing this oil leads to the creation of harmful trans fatty acids, which can be metabolically damaging in a number of different ways.
These fats increase the risk of heart disease, mental disorders, depression, and cause weight gain, which is commonly the biggest problem that people have with them.
So, the next time you think about picking up some canola oil, think again. Its not worth it, and there are some awesome healthy alternatives out there such as extra virgin olive oil. This oil contains pretty much the perfect balance of omega 3 to omega 6 fatty acids, so is ideal when used for salads and dressings. When cooking with oil, however, go with coconut oil.
So, do you use canola oil? Are there any foods out there that you think are marketed as being healthy, when they aren’t?
Comment below, and let me know…